Michael Nietzel, president emeritus of Missouri State University, sees a bright future for Master's programs. Particularly, the combination of institutional and student interests and five reasons convince him that Master's programs will continue to thrive.

1. It's the new entry credential.
2. It conveys a wage premium.
3. It appeals to local communities.
4. It's a cash cow.
5. It helps build a new brand.

Read the full article at Forbes.