Melbourne Business School

Master of Management (Marketing)

URLhttp://study.mbs.unimelb.edu.au/study/degrees/master-of-management-marketing
Description

The Master of Management (Marketing) enables you to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. It focuses on the means by which organisations attract and retain customers and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding, and international marketing. In addition, the program provides foundation training in a variety of business and management disciplines.

It is available in two options:

  • An 18 month course which accelerates students’ entry into their new career
  • A two year course which offers an international experience and a wider choice of electives.
Teaching ModeFull Time
LanguageEnglish
Academic RequirementsNo academic background in business or economics required
Tuition Fees

2012 Local Student (Aust. full fee)
$26,336 full-time
$3,292 (per 12.5 credit point subject)
2012 Local Student (CSP)
$9,080 full-time
($1,135 per 12.5 credit point subject)
2012 International Student
$31,424 full-time
$3,928 (per 12.5 credit point subject)

BeginFebruary or July
Length18 months or 2 years
Application Deadline

International applications must be submitted by:
31 October for Semester One (February) entry
30 April for Semester Two (July) entry
Local applications:
30 November for Semester One (February) entry
31 May for Semester Two (July) entry

Application Procedure

Local applicants must complete the Online Application Form for Admission to Postgraduate Coursework. Local applicants are Australian citizens and permanent residents, New Zealand citizens, and holders of a permanent humanitarian visa.

International applicants may apply in one of two ways:

  • Through one of our overseas representatives.
  • Directly to the University - Online