Melbourne Business School

Master of Management (Marketing)


The Master of Management (Marketing) enables you to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. It focuses on the means by which organisations attract and retain customers and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding, and international marketing. In addition, the program provides foundation training in a variety of business and management disciplines.

It is available in two options:

  • A three year (part-time) course which accelerates students’ entry into their new career
  • A four year (part-time) course which offers an international experience and a wider choice of electives.

Please note: International students must undertake graduate programs on a full-time basis if in Australia on a student visa.
This program is therefore not available to international students.

Teaching ModePart Time
Academic RequirementsNo academic background in business or economics required
Tuition Fees

2012 Local Student (Aust. full fee)
$26,336 full-time
$3,292 (per 12.5 credit point subject)
2012 Local Student (CSP)
$9,080 full-time
($1,135 per 12.5 credit point subject)

BeginFebruary or July
Length3 years part-time or 4 years part-time
Application Deadline

Local applications:
30 November for Semester One (February) entry
31 May for Semester Two (July) entry

Application Procedure

Local applicants must complete the Online Application Form for Admission to Postgraduate Coursework. Local applicants are Australian citizens and permanent residents, New Zealand citizens, and holders of a permanent humanitarian visa.