The Master of Management (Marketing) enables you to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. It focuses on the means by which organisations attract and retain customers and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding, and international marketing. In addition, the program provides foundation training in a variety of business and management disciplines.
It is available in two options:
Please note: International students must undertake graduate programs on a full-time basis if in Australia on a student visa.
|No academic background in business or economics required
2012 Local Student (Aust. full fee)
|February or July
|3 years part-time or 4 years part-time
Local applicants must complete the Online Application Form for Admission to Postgraduate Coursework. Local applicants are Australian citizens and permanent residents, New Zealand citizens, and holders of a permanent humanitarian visa.