Munich Business School

Master International Marketing and Brand Management

The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.

In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience.

This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding, and a strong personality.

After 18 months the FIBAA (Foundation for International Business Administration Accreditation) accredited program results in an internationally recognized Master of Arts awarded by Munich Business School. It offers numerous advantages and options to aid you in later gaining an excellent position in the market.

Two Birds with one Stone - Dual Degrees at MBS

The cooperation between Munich Business School and renowned international universities (in the USA, UK, Australia, France and Taiwan) provides MBS students with the opportunity to earn two different master's degrees within 24 months. The general structure of the dual degree programs is two semesters at MBS plus two semesters at the partner institution, followed by the master's thesis.


Teaching ModeFull Time
Academic RequirementsAcademic background in business or economics
Tuition Fees

Dual Degree: € 24,000 + extra application processing and enrollment fee

Further information on request.

Length18 or 24 months (Single or Dual Degree)
Application Deadline

Running application, no fixed deadline

Application Procedure

Main requirement for admission to the Master Program International Marketing and Brand Management at MBS is an academic degree in business from an accredited university (Bachelor Degree or equivalent). The program must consist of at least 50% business-related courses. Alternative: Successful completion of MBS' Pre-Master Program, which runs from May to August (3 months).

The two-step application process for the Master program International Marketing and Brand Management at MBS contains a written online application and a personal interview. Only a limited number of applicants is invited to a personal interview. Applicants should submit their application via the MBS Online Application Tool and provide the following mandatory documents:

  • Letter of Motivation (1-2 pages)
  • Résumé/CV
  • Copies of your graduation certificates* and/or current university transcripts*

You may also upload the following additional documents:

  • recent photo of yourself (professional, in color with bright background)
  • Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)*
  • Proof of English language proficiency (TOEFL, IELTS or ELS)
  • Reference letters (if available)
  • Scholarship application (statement of 1-2 pages)

If you want to apply for a Master Program at the MBS, click here.