This programme prepares you for a successful career in international marketing management, or within the domestic marketing environment – whether in a large multinational firm, a smaller company, or your own business. You are taught how to appreciate modern and prospective new developments in marketing management theory and practice. It provides you with knowledge and skills in marketing – particularly in international marketing. You will be able to acquire practical skills during live modules, which are applied to in-company assignments.
At the end of the taught modules in the programme, you have the option to complete either a final research dissertation or a practical consultancy project undertaken for a company.
We provide ample opportunities for you to gain skills in marketing and international marketing through case studies, module assignments, company marketing projects and group assessment work.
Graduates have all-round knowledge and skills in marketing and international marketing. You will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, supply chain management, advertising and promotion. You will also have generic professional and employability skills that will be useful to a career in marketing. Top graduates will also be able to pursue a PhD research degree in marketing.
|Teaching Mode||Full Time|
|Academic Requirements||No academic background in business or economics required|
UK/EU £9,000 International £15,000 (2013 fees)
There are numerous scholarships available for UK, EU and International students. Further details can be found on our website.
You should have a good first degree (2:1 or higher) in a subject other than a marketing specialisation.