RSM - Rotterdam School of Management, Erasmus University

MSc in Marketing Management

MSc in Marketing Management


The Marketing Management programme is practically-oriented, research-driven and internationally-focused. We have a very strong international reputation in marketing teaching and research: in terms of scientific publications RSM is consistently ranked in the European top five.

Key features

  • In-depth insights into consumer behavior and practical tactics to integrate this knowledge into solid strategies;
  • Focus on a key functional area that provides excellent preparation for a top management function;
  • Truly international environment with students, professors, and research from around the globe;
  • Ample opportunity for collaboration with professors and practitioners outside the classroom, giving you the chance to test your ideas with the support of experienced mentors.

Career prospects

  • The average gross starting salary (excluding benefits) of RSM graduates in EEA countries is € 3,986 while in non-EEA countries € 2,905
  • The average time to find a job is 2.5 months

The top 10 employers of RSM graduates are: Vodafone, Shell, KPMG, Rabobank, Accenture, Akzo Nobel, KPN, PWC, ABN AMRO, Bain & Company

Teaching ModeFull Time
Academic RequirementsAcademic background in business or economics
Tuition Fees


NON-EEA students: €16,400 per year

EEA/EU students €1,951 per year

Length12 months  
Application Deadline

15 May

Application Procedure

To join our Marketing Management programme, you must have a research university bachelor’s degree (equal to a bachelor’s degree from a Dutch research university) containing a minimum total of 60 ECTS in qualitative and quantitative research methods, statistics and advanced courses in business administration and marketing. 

You will be assessed on the basis of a dossier containing your academic background, grade point average (GPA), motivation and relevant test scores such as GMAT and/or TOEFL / IELTS. Non-RSM bachelor graduates must apply for admission through our online application system (OLAF).

Information about the entry requirements and application process can be obtained by visiting

Your Contact at RSM

Marissa Berghuis is your contact at the MSc Admissions Office at Rotterdam School of Management, Erasmus University. Feel welcome to send a message if you have questions on the RSM's master programs. Please use the REQUEST INFO button for this.

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