Doing MSc in Marketing after MBA

General Forum
  • Posted by George on 07/12/21 11:09am

    Hi,
    I am George. I have done MBA majoring in Operations and minor in marketing around 6 years ago from India. My overall work experience is above 7.5 years mainly in the field of Digital Marketing, Sales & Project Management. As a part of my interest to keep learning, I am thinking of pursuing Masters and get a newer level of exposure. My eyes are on the 1-year MSc programs from universities in UK. I have not decided on the major yet. But thoughts are revolving around doing it in Strategic Marketing or Data Analytics or may be in Digital Marketing itself.
    Let me know your thoughts on this? Thanks in advance

  • Posted by thomas.graf on 07/12/21 3:08pm

    Hi George,

    in general, I recommend you to read thoroughly my my ebook Business Masters - How you find the best Master in Management and MBA. Here you learn about the differences about specific program tyles - for instance, a MSc in Marketing vs. MBA - and also what your guideline should be when you search for the right program and school.

    In short, the key question in your case seems to be: What do you want to learn? Of course, it should be something that you don't know yet so that you increase your competence base. And what you want to learn should be based on what you want to do in the future. Do you know what you want to do after graduation? If yes, then search for a program with a curriculum that supports you in achieving your career goal.

    Second question would be: How could a school help you reach your career goal beyond pure content and curriculum? Answer: By an interesting company/employer network. If you find a school where your target firms recruit, it may be an advantage. Even if you are not recruited on campus, you know that the respective comany (your target employer) recruits on that campus and this means that they know the school and made good experience with it.

    Final comment: Doing a specialist education/qualification after a generalist qualification such as the MBA makes sense to me. Keep it mind, however, that there are other ways to specialize beyond a MSc in something - think about executive education or online courses, for instance.

    Best wishes,
    Thomas Graf

    Founder of the MIM Compass
    Author of the MIM eBooks