University of St.Gallen (HSG)

Master in Marketing, Dienstleistungs- und Kommunikationsmanagement

In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services.

This integrative view, which transcends classical marketing, is what the Master’s in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. The knowledge and the wideranging network of contacts with practice that are required for this are provided by the eight institutes involved in the MSC.

This orientation provides our students with an integrated understanding of corporate management from a customer’s point of view and of a sustainable generation of customer value.

The programme is offered in English and in German.

Teaching ModeFull Time
LanguageEnglish, German
Academic RequirementsAcademic background in business or economics
Tuition Fees

Tuition fees for Master’s programmes

  • CHF 1426 for matriculated domestic students in a regular semester
  • CHF 3326 for matriculated foreign students in a regular semester
BeginSeptember, February
Length1,5 years            
Application Deadline

30 April, 30 November

Application Procedure

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