Alliance Manchester Business School
Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area.
As well as learning the fundamentals of marketing, you can also take one of our specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for. Expert pathways are offered in:
The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis.
The course has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM’s Professional Diploma in Marketing.
Recent recruiters include:
BSkyB, Dare, Logitech, L’Oréal, Marks & Spencer, Morris Group International, Open Table GmbH, Royal Dutch Shell plc, Samsung Electronics, Tesco plc, Unilever, Volkswagen Group UK
(All taught course units are 15 credits)
Route 1: MSc Marketing
Three elective units from**:
Route 2: MSc Marketing (Specialism)
Selecting this route involves studying:
MSc Marketing (Business-to-Business)
Core module: Business-to-Business Marketing
MSc Marketing (Consumer Behaviour)
Core module: Consumer Behaviour
MSc Marketing (International)
Core module: International Marketing
MSc Marketing (Retailing)
Core module: Retail Marketing
MSc Marketing (Services)
Core module: Services Marketing
Summer research period
Research dissertation [60 credits]
You must complete a satisfactory dissertation to be awarded your MSc. Dissertation topics reflect the expertise of lecturers and you may be asked to choose from a list of options. Subsequently you will be allocated to one of these options.
Supervision often starts with small groups of students studying similar topics meeting with their supervisor, who then guides them on the focus for their individual dissertations.
The dissertation normally consists of a literature review which drives a piece of empirical work, involving qualitative or quantitative research.
Examples of recent dissertation topics include:
|Teaching Mode||Full Time|
|Academic Requirements||No academic background in business or economics required|
|Begin||21 September 2015|
Rolling admission - please apply as early as possible.
Please note: there is a non-refundable application fee of £60.
First or upper second class honours (2:1) degree from a UK university or the overseas equivalent, in any discipline.
We’re delighted that you are considering applying for one of our postgraduate courses. Please view the most up-to-date admission information on the MBS website and follow the How to Apply guide to submit an online application. Our guide is designed to make the application process as straightforward as possible for you, and to ensure that your application is correct and submitted in plenty of time. All courses start on 21 September 2015.
English Language requirements
If English is not your first language, you are required to take an English language test to prove your level of proficiency.