ESADE Business School

Msc Marketing Management | Part 3

Vaibhav · 2012 - 2013

Published: 15 February 2017 | by Vaibhav

Vaibhav Gupta comes from India. In September 2012, he started a Master of Science in Marketing Management at ESADE Business School in Barcelona, Spain.

At the end of the Master in Marketing program

As I write this, I know my journey in ESADE has ended. I have attended all the classes, submitted all my assignments and in all, have completed every part of my studying in this master. I can’t believe that what started as just an educational experience has turned out to change my life completely. Regardless, of whatever happens, I will never forget the days I have spent here.

Second Semester at ESADE Business School

Our classes started off in February, allowing most of the students to catch a flight back home and relax in order to prepare themselves for another semester of classes.

We had to choose our electives but our choices were to be based in the masters course, as in we could take all of the electives available but 3 of them had to be from our masters course. I had never chosen electives before and thus I was a little bit doubtful of what I should go ahead with. Thankfully, ESADE gave us concise course outlines so that we could take a proper an informed decision. The electives I took were:

  • Retail Innovation: The good thing about this course was that it was the marketing aspect of retailing. We saw various examples and in the end had an opportunity to create a retailing concept for an industry of your choice. Sadly, my project did not seem to go down to well with my professor but I still learnt a lot from the same.
  • Quantitative Market Research: This field has always interested me. I feel that one can use the same to generate a lot of insights and understand the overall consumer behaviour. Also got an opportunity to analyse dataset of SEAT which was even though a tough experience but at the end taught me a lot.
  • Leadership: In one of the skill seminars, I was taught the cognitive side of management and leadership and thus, I felt I needed to divulge into it more. I felt that if I have to become a leader, I need to understand what makes a leader effective and what makes him/her “evil”.
  • Social Media Marketing: Indeed, this is one of those areas which are still to be fully incorporated, yet we see new changes in the field. I wanted to learn certain aspects of social media and one of the most important aspects; I felt was to understand how the social campaigns are managed. I learned a lot and also got an opportunity to track one of the brands and see all of its actions in the social media world.

I think all of these courses were really interesting and am really glad I took them in order to get an even more rounded education here at ESADE.

Summer Internship: Turning knowledge into practice

As a final masters project, we had three options:

  1. Business Plan
  2. Master Thesis
  3. In Company Internship

One of the bigger reasons for me coming to ESADE was to get an experience of working in a European Organization. So I was very happy when I got to know that I will be able to work here as an Intern for the period of 6 months. The company that I am working for is a small Spanish start up but has an impact across the globe since it deals with mobile applications. It is a challenge in itself but everyday at office is just a new experience.

What did I take from my Masters in Marketing

It was an interesting question that someone asked me a few days back. Amazingly, we have a tendency to just look at the material aspects when we undertake an investment. However, when I look at my journey in ESADE, I feel I learnt a lot more than just business. For someone who had never been in such an international environment, it was just a totally different experience.

I learnt how to be more organized from my classmates, how to think differently from my lectures and most importantly I learnt that there’s always a better solution for the problem at hand, you just need to look harder.

To Sum it all up!

I guess the overall ESADE journey has just been fantastic and I cannot believe that it has come to an end so soon. I am currently interning in Barcelona till October. Post October I at this point have no clue, However, I look forward to the future and if any prospective student wants to contact, he/she can mail me at

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