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EBS Business School
Master in Marketing (MSc)

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Programs you are interested in:

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Master in Automotive Management (MSc) , Full Time, English
Master in Finance (MSc) , Full Time, English
Master in Marketing (MSc) , Full Time, English
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Program Name:

Master in Marketing (MSc)

Your Personal Contact:
Daniel Kagel

Daniel Kagel is Business Development Manager at the EBS Business School in Oestrich-Winkel close to Frankfurt. He would be happy to answer your questions, for example on EBS's Master programs or what it's like studying at EBS. Daniel Kagel strongly encourages you to request more information.

Please use the REQUEST INFO Button above to contact him.

Description:

Marketing is a ”matter for the boss”.

This short phrase says it all. Marketing is indeed a strategic management responsibility and one of the most dynamic and strategically important aspects in business today. Solid, practice-driven marketing competence has considerable relevance across the entire company, and goes far beyond what is traditionally known as marketing.

Today, state-of-the-art and successful marketing embraces a company's entire market-oriented activities – across all industry sectors. At the same time, with the rapid developments in information technology media and consumer behaviour are changing. New communication forms and distribution channels are emerging; the challenges facing B2C and B2B marketing worldwide are becoming more diverse and more specific.

Marketing, therefore, covers a wide range of responsibilities and even broader is the spectrum of career opportunities. Our Master's graduates specialized in Marketing are well-equipped to meet these challenges.

  • 18 month programme duration
  • 120 ECTS
  • Fall Term: September to December
  • Spring Term: January to May
  • Semester abroad experience
  • Master’s thesis
  • Internship

Basis programme structure

International experience can be gained during the compulsory semester abroad. Learning about international research approaches and teaching methods as well as strengthening intercultural competence are at the focus of this semester.

In addition to the EBS Master of Science degree, students who spend two semesters abroad also have the opportunity to earn a specialist Master's degree or an MBA at one of our partner universities.

Teaching mode:

 Full Time

Language:

English

Tuition fees:

Tuition fees for the Master in Marketing programme are 6,950 Euros each semester.

Financial aid

Begin:

September

Length:

The Master in Marketing programme comprise three semesters (18 months). The first two semesters are spent at EBS and the third semester is completed at one of EBS partner universities abroad.

Application deadline:

You will find the application deadlines for the Personal Master's Assessment (PMA) 2011

Application procedure:

To participate in the admission process, all applicants must submit the following documents:

  • Certified copy of Bachelor's degree certificate
  • Online application
  • CV/résumé
  • Letter of motivation
  • Transcripts/semester report
  • TOEFL/IELTS
  • GMAT/GRE or EBScore (internal admissions test)

Personal Master Assessment (PMA)
The PMA comprises of a task-based reading exercise relating to your chosen Master's programme coupled with an interview. During the PMA trained observers will assess the candidate's social skills, motivation and knowledge as well as their reasoning, communication and presentation skills. The PMA lasts one hour for each candidate.

More Information on Masters in Marketing:

Entry
Requirements:

 academic background in business or economics

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